What is Negative SEO and How to Protect Website from Negative SEO
Title: What is Negative SEO and How to Protect Website from Negative SEO
Search Engine Optimization is the technique to rank your website in the search engines while Negative SEO is one of the negative site optimizations or it is a negative signal to decrease ranking of any website. All of you must be familiar with the terms Black Hat SEO (Irrelevant backlinks etc), Grey Hat SEO (Making fake ranking signals for your website for instant rankings), Red Hat SEO (stuffing of keywords in the alt text on image which don’t have any concern with the image) etc but the real facts are not different from these terms. Actually, of the above terms are the techniques to rank or de-rank a website from the search results. White Hat SEO is the SEO which follows the guidelines of search engines while the above terms are go against the search engine guidelines. Black Hat SEO is detectable easily but the Red Hat SEO and Grey Hat SEO are not easily detectable. So, the search engines take time to notice the activities of websites how they are performing and what kind of work is doing on website.
Most of you guys listen about the SEO which is a ranking factor but the use of SEO in negative manner which not only de-rank or decrease your website ranking in the search engine results but also in some extreme cases search engines remove your website from the search results and a notification was issued to the website owner that his website is removed by search engine for example Google and will only index the website when all the Negative SEO factors are removed otherwise search engine will not consider your website for re-indexation. So, always try to look the website backlinks and other SEO related things to protect your website from random negative attack of spamming on website.
What is Black Hat SEO?
Black Hat SEO is one of the most dangerous technique of Negative SEO. If you’re making tons and tons of backlinks daily for your website and you’re thinking from this backlinking your website gets huge amount of traffic and start ranking then it’s your biggest mistake. Google only focus on natural things happened for search engine rankings and if you’re doing things not according to the guidelines of Google Panda and Penguin (Ranking Algorithms of Google) then you’re on the wrong track. First of all, if you’re using Black Hat Techniques to rank your website in the search engines there is not doubt your website gain ranking for sometime but after 1 or 2 week the Google notice the Black Hat Methods which you use for instant ranking and will de-rank your website ranking or just ban your website from the search results. So, always follow the guidelines of Google and if you’re doing natural work or in other words you are doing White Hat SEO then Google will rank your website because Google like Quality not stuffing.
How To Protect Website From Black Hat SEO Spam Attack?
In some cases, if your website is at a good position or getting traffic organically from a specific keyword and you’re ranking on the first page of Google, then your competitors try to find the missing points of your SEO and if they don’t find any, then they will try to make spammy backlinks for your website to de-rank you, and mostly the Negative SEO hits the websites extremely so how to protect your website from Negative SEO? The answer is you have to check your website from SEO perspectives that is you have to notice the backlinks if your backlinks are increasing in unnatural way then you have to inform Google that your website is receiving bad backlinks or negative signals, so you can disavow your negative backlinks by sending a disavow file to the Google. How to make disavow file of negative backlinks? It’s very simple you have to open notepad and put bad backlinks in the notepad and save it as disavow links. After that you have to search on Google “Google Disavow Links Tool”. Then you have to open the Disavow Tool and select your website and after that you have to put your disavow file. After 3- or 4-weeks Google will start removing bad backlinks and clean your backlinks profile,
What is Grey Hat SEO?
Grey Hat SEO is a technique to rank your website and this technique is do not follow the full Black Hat Method nor it follows full White Hat SEO Tactics. The best example of Grey Hat SEO is PBN. PBN stands for Private Blog Network and it helps in ranking your website higher and higher in the search results. This technique is also against the Google Quality Guidelines and Google also take strict action when it detects any website playing the monopoly of PBN. So, mostly the bloggers who rank their website instantly, use Private Blog Network. How they rank website from PBN’s? The simple answer is they select good authority expired domain’s and buy different hosting’s at a cheaper price. After that they setup the websites of having good authority expired domains and make some posts on the website. In the posts, they put their website’s link that is they make a backlink of their targeted website and after that they publish the post and, in this way, the PBN helps in ranking a brand-new domain in the search engines.
What is Red Hat SEO?
Red Hat SEO is also one of the technique used for image click bait or putting irrelevant keywords in the picture alt text. In this way, the person who owns the website put irrelevant keywords in the image alt text and wait for the image to for indexation on Google and in this way the image gets ranking in the Google Images and help the website for getting more traffic but recently Google notices it and start banning website’s which are using such type of Negative Techniques for instant ranking in search results. So, don’t use any such bad techniques to rank your articles or posts.
So, this article will help you in understanding the Negative SEO Techniques and how to avoid them to get better website traffic organically.